Sedona Prince shined a spotlight in the darkness of NCAA inequity

This Women’s History Month, I will be spotlighting women athletes and their achievements in college, after college, and beyond. Athletes are Humans First and while I want to highlight their athletic ability and achievements, I also want to point a spotlight on what they are doing off their field of play.

Sedona Prince made headlines when she shared a TikTok video of the NCAA’s inequitable treatment of the women’s and men’s basketball tournaments. She helped usher in change and when rules allowed college athletes to monetize their NIL, Prince was well-poised to excel in the space. Since then she has inked deals with Crocs, Uninterrupted, Dick’s Sporting Goods and Champs to name a few. She is set to enter the 2023 WNBA draft which airs on ESPN on April 10.

@sedonerrr

it’s 2021 and we are still fighting for bits and pieces of equality. #ncaa #inequality #fightforchange

♬ original sound – Sedona Prince

Her athlete advocacy off the court is just as impressive as she continues to shed a spotlight on what it means to be More Than an Athlete. Prince enjoys merging her advocacy and entrepreneurship with brands that align with her core values.

“I’ve always been very passionate about activism and advocacy, so the fact that I’m able to do that now with such a large platform and actually make a difference is really, really cool,” Prince told Insider of her equity-driven partnership and role as Chief Community Officer for plat-powered energy drink company Riff . “It’s impactful. And, you know, I’m just happy that I have a space to do this and that people actually listen and respond to it because it’s how we’re making change.”

The way she navigates this NIL ecosystem shows that it is more than one-off deals. It is about building a future for yourself and your family.

In an interview with Boardroom, Prince shared her philosophy on what NIL did for her, “I guess I just became empowered. Like I have a voice to make change. I can partner with companies that I love. I’m making this money, to support my family, that I can have for the rest of my life to invest or to save.”