Leaf Home Reaffirms Commitment to Veterans with Reenlistment Event at NASCAR
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The company serves as a model for businesses that aim to support veterans, achieving a 240+% increase in veteran hires since 2020 and expanding initiatives to extend assistance in 2023 and beyond
HUDSON, Ohio, May 25, 2023 /PRNewswire/ — Leaf Home™, a leading technology-enabled direct-to-consumer provider of home improvement products and solutions, today announced that the company’s veteran-focused hiring initiatives have led to a 240+% increase in veteran hires since 2020. Leaf Home is reaffirming its strong commitment to U.S. veterans this Memorial Day weekend by hosting a reenlistment ceremony at the NASCAR Coca-Cola 600 race and raising funds for Disabled American Veterans (DAV).
“Leaf Home makes recruiting and retaining veterans a top priority,” said Jon Bostock, CEO & President of Leaf Home. “We bring veterans on board because giving opportunities to a group that has sacrificed so much for us is the right thing to do, and we’ve found the process-oriented nature of the military translates well to our organization. As we honor the fallen this weekend, we also pause to remember those currently serving as well as those who served in the past.”
Leaf Home is sponsoring several initiatives to honor servicemembers at the racetrack on Memorial Day weekend. Matt Kaulig, Founder & Board Member at Leaf Home, owns Kaulig Racing, which sponsors the No. 31 Chevrolet Camaro ZL1 driven by Justin Haley. Leaf Home will host several U.S. Army soldiers and their commanders from nearby Ft. Bragg in the VIP area at the race and lead a reenlistment ceremony in the garage with Haley in attendance.
One lucky veteran and current Leaf Home employee, Carl Nichols (United States Navy veteran), was selected to attend the NASCAR Coca-Cola 600 race on Sunday. To honor Carl’s Nichols’ service, Leaf Home is covering travel expenses to the race, a VIP pass and grandstand tickets to watch the exciting NASCAR action. Nichols will also have an opportunity to meet driver Justin Haley.
Continuing the company’s annual fundraising for veterans, this year, Leaf Home is working with DAV to help disabled veterans through the sale of T-shirts featuring a flag that honors American servicemembers and logos for the company’s Vet Connect program, Kaulig Racing, Leaf Home, DAV, and LeafFilter. All proceeds from shirt sales will go to DAV to assist disabled veterans, and Leaf Home will match the amount raised through online sales. Leaf Home will donate $29.99 to DAV for every t-shirt sold from May 26, 2023 through June 30, 2023 and the company will match all donations up to $10,000.
Through a partnership with investment firm Gridiron Capital, Leaf Home is releasing a Memorial Day video on its owned channels that honors the fallen and highlights the company’s dedication to the nation’s veterans.
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Read More: Leaf Home Reaffirms Commitment to Veterans with Reenlistment Event at NASCAR 2023-05-25 21:13:00