2023 marked a slam dunk season for the WNBA, with more fans tuning in to catch a game in more than two decades. And fans also filled the seats, breaking the WNBA’s previous 2018 attendance record. The league wants to drive that momentum forward ahead of the May start of the 2024 season with the help of player marketing agreements, or PMAs.
Read More: WNBA pushes forward with more offseason marketing deals for players 2024-01-12 18:30:00