LIV Golf CEO Greg Norman says 2024 schedule is ‘nearing completion’


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While the future of LIV Golf has been the subject of ongoing speculation, Greg Norman, the organization’s chief executive officer, says the breakaway tour plans to continue staging events in 2024.

In an email to company employees obtained by The Washington Post, Norman looked ahead to LIV Golf’s future and offered the most hopeful sign to date that the Saudi-backed league plans to continue operations should its planned partnership with the PGA Tour become finalized, which won’t likely happen for several months.

“As we look ahead to the second half of this season and into 2024, especially with legal disputes behind us, I could not be more optimistic about the opportunities ahead,” Norman said in the email, which was sent Friday. “ … Our 2024 schedule is nearing completion, which will feature world-class venues both familiar and new, continuing to bring out the very best in our players.”

Norman’s message comes amid unanswered questions about golf’s future following LIV’s shocking alliance earlier this month with the rival PGA Tour. Neither the PGA Tour nor LIV have made any conclusive statements about LIV Golf’s future beyond its current season, and PGA Tour commissioner Jay Monahan has said only that there would be a “a good-faith effort to look at team golf and the role it can play going forward.”

But the future of LIV isn’t necessarily Norman’s call, and even if he’s planning for the future, other stakeholders could very well have different plans. Under terms of the agreement between the PGA Tour and the Saudi Public Investment Fund, which owns and operates LIV, Monahan would effectively have oversight over LIV Golf and the future of a team-based competition. Yasir Al-Rumayyan, the head of PIF who is poised to pump billions into the sport, would surely have influence and is a staunch believer in LIV’s team format.

Norman’s own future with LIV Golf is also uncertain, as his duties and role beyond the 2023 season have not been publicized. The email comes midway through LIV’s second season, a week before the circuit stages an event at the Royal Valderrama Club in Spain.

The email offered few other details, as Norman reflected on the league’s growth and looked ahead to its future.

“As you know, we started from scratch. We had no players, venues, sponsors, broadcast partners, teams, or hospitality tents. What we did have, though, was an intense desire to do something that would forever contribute to professional golf. It is safe to say that, together, we have accomplished just that,” Norman wrote.

“In just one year, through 14 events, in eight countries, on four continents, you have helped bring golf to a new generation of fans, with hundreds of millions in economic impact. In the process, you have exposed millions of people online, on television, and in-person — with recent record crowds in Adelaide, Tulsa, and Washington, D.C. — to our new, exciting brand of…



Read More: LIV Golf CEO Greg Norman says 2024 schedule is ‘nearing completion’ 2023-06-24 22:25:00

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