Every 2023 Rugby World Cup shirt, ranked – from toothpaste to seagulls

Hello rugby readers and lost fashion enthusiasts. The tournament may be underway but you still have time to pick up that shirt you have been saving for – but which one should you buy, I hear you scream?

Perhaps Telegraph Sport’s helpful ranking of all 40 kits at the World Cup will help with your decision.

We’ve stuck purely to shirt, with shorts and socks not considered, given that trying to find good images of full rugby kits takes up more time than it really should.

In terms of suppliers, here is a quick breakdown of who is most and least represented in France: