Paris 2024 Paralympics broadcast rights revenue up 20% on Tokyo 2020

A record number of broadcasters are set to cover the Paris 2024 Paralympics Games, with revenue from media rights sales also seeing a significant uptick on Tokyo 2020.

Confirmed:

• Media rights holders in more than 160 countries and territories have committed to broadcasting 2024 Paralympics
• Overall revenue raised from media rights sales has increased by more than 20 per cent compared to Tokyo 2020
• The Infront agency has finalised coverage in a record 40 European countries

Context:

With six months to go until the 2024 Paralympics, the event looks on course to break the viewership for Tokyo 2020, which was shown in 154 countries and territories to a cumulative 4.1 billion viewers.

This will also be the first Paralympic Games to offer some live coverage from each of the 22 sports. At Tokyo 2020, 19 sports were broadcast, while 15 sports were shown live at Rio 2016.

Comment:

“It’s fantastic news that the Paralympic Games Paris 2024 are going to be broadcast in more countries and territories than ever before,” said Tony Estanguet, Paris 2024 president. “To have reached this sales record with six months still to go is another proof of the huge anticipation for these Games around the world.

“For Paris 2024, it also marks an important step towards our goal of taking the visibility of Para sport and Para athletes to another level this summer. We have prepared an extraordinary stage, with iconic venues in the heart of the city to elevate the Paralympians’ performances and help inspire new audiences in France and around the world.”

Coming next:

Paris 2024 organisers and the International Paralympic Committee (IPC) will aim to secure even more exposure for the Paralympics, which takes place between 28^th August and 8^th September.

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